Bi B2B encounter
Invitation to attend bilateral meetings between companies is one of the most important forms of these events; Usually companies from within a particular sector are invited to meet with their peers of another nationality, in order to discuss possible business opportunities between them and to present the added values that each side possesses.
Bilateral meetings provide a great opportunity for companies to expand their presence in some markets or search for new markets by expanding export or import opportunities.
1- Expand your network of relationships and acquaintances in the new investment environment in which you work
These meetings are an opportunity to get to know new, unconventional companies, which you or your sales team did not have access to before; Thus, you will have the opportunity to discuss prospects for cooperation with these new companies. And this benefit I can include under your company’s marketing activity more than business development.
Recognizing the needs of the market and customers
Understanding customer needs is fundamental to building long-term business cooperation. More often than not, the needs of your customers revolve from your point of view within the perception that you build in advance about them in the market; Therefore, being in such meetings and exchanging ideas will allow you to better visualize the needs of customers in the market, which is likely to prompt you to change some of your marketing strategies.
Understand your business and what you do better
Your presence and attendance at the bilateral meetings gives you a much greater opportunity than the visual identity that you present and display about your company and business; By explaining what your company does, why and how you produce your products. Which helps you paint a better picture of your business in the minds of some of your potential clients.
Focus on developing or prospering your business
The availability of the infrastructure for two-way meetings (content – title – attendance – session facilitators and experts) are all elements that you should exploit to prove your business model and test its success; Or a good opportunity to develop a new business model or investment opportunity by exploiting the discussions, asking questions, and listening to the different points of view from experts.
Finally, it is a real selling opportunity
Such meetings and meetings are a natural and ideal opportunity to present your products and services to potential customers; Thus generating more sales and making more business deals. Remember that sales can start from these meetings and need to be followed up by your sales team until the deal is reached.
