The importance of trade fairs in Turkey
Trade fairs in Turkey target an industry, and also attract participants or those interested in this industry; So a trade show can be a great way to advertise your target market and spread brand awareness.
Participation in a trade fair or industry fair can provide you with an opportunity to expand business-to-business trade, and create a customer database of visitors to your display stand.
What is meant by trade fairs?
Trade fairs are exhibitions held periodically, in which participating merchants and businessmen display their goods to promote and conclude deals to sell them in a way that suits the visitor or buyer.
What is the importance of trade fairs for traders and businessmen?
The importance of trade fairs comes to businessmen and traders alike; It is an opportunity for them to display and promote their industrial or commercial products, and to create a database of customers and visitors.
What distinguishes trade fairs in Turkey?
Turkey is distinguished by its international fame and its activity in hosting local, regional and international exhibitions, and this comes in conjunction with the active trade movement witnessed by exports, and the campaign to promote Turkish products globally, where the volume of Turkish exports last year amounted to nearly 250 million dollars.
Trade fairs in Turkey have contributed to increasing the volume of Turkish exports, and this comes through introducing Turkish products and presenting them to traders and customers.
Official statistics showed an increase in the rate of domestic and foreign visitors to international exhibitions in Turkey. The data showed that visitors to exhibitions in Turkey were from new segments that entered the Turkish market for the first time, such as countries from Africa and Latin America.
The size and number of trade fairs in Turkey annually
After life began to return to normal, exhibitions in Turkey – one of the most important events – returned to their vital activity.
The Turkish Federation of Chambers and Commodity Exchanges (TOBB) has published this year’s fair calendar across Turkey, and stated that 358 fairs will be organized in 2022.
The Federation allowed the establishment of 358 exhibitions, including 115 international exhibitions. According to the calendar organized for holding exhibitions in Turkey, last March was the most intense month, as it included 63 exhibitions.
Next May, 56 exhibitions will be held, and in October (52) will be held.
Istanbul had the largest share in the number of exhibitions organized on its land with 175 exhibitions, followed by Izmir with 20 exhibitions, then Gaziantep with 19 exhibitions, and the cities of Antalya, Bursa and Ankara came in the last ranks with a total of 45 exhibitions.
International Trade Fairs in Turkey
According to the data report issued by the Federation of Chambers and Exchanges of Turkey (TOBB), Turkey will organize 358 exhibitions this year, 115 of which are international.
The report ranked the months that witnessed and will witness the largest number of exhibitions during the year, as March topped with 61 exhibitions, followed by May with 56 exhibitions, and October came in third place with 52 exhibitions to be organized.
Among the most important international exhibitions that will be organized and opened in Turkey during the current year 2022:
Eastern Mediterranean International Tourism and Travel Exhibition.
Aydin International Agriculture and Food Fair.
Istanbul International Spinning Fair.
Camping and caravans exhibition.
Local trade fairs in Turkey
According to the data of the Federation of Chambers and Exchanges of Turkey (TOBB), it is planned to hold 243 local exhibitions in Turkey this year, in various Turkish states.
These exhibitions will include many different fields and sectors, such as the textiles and fabrics sector, the agriculture sector, the food industries sector, the furniture and stationery sectors… and others.
Registration requirements to attend trade fairs in Turkey as a visitor
Those who wish to attend an exhibition have only to know the opening date and time, then enter the link to the site of the exhibition city, or the exhibiting company and fill in the card data that he will extract later.
It is noteworthy that most exhibitions are free, and if someone requires fees, they are often nominal, and they are completed electronically.
Registration requirements to attend trade fairs in Turkey as a participant
Provided that it is not a previous city of the Exhibitions Authority or the Export Development Authority; Companies wishing to participate in international exhibitions (combined or single subscription) and trade missions apply to the General Authority for Exhibitions and Conferences, or by filling out the subscription form published on the website of the Exhibition Authority, at a specific date from the date of announcing the exhibition plan, accompanied by the following:
Application for participation – according to the form prepared for this – in the exhibition in which you want to participate.
The company’s official documents (commercial register – tax card -…).
The Exhibition Authority approves the final list of companies wishing to join, and then organizes this list according to the names of the pavilions and companies.
The companies sign a contract with the Exhibition Authority specifying the rights and obligations of each party towards the other.
